Nobody is waiting for innovation.
Competing in finite markets with traditional buyers means navigating complex hierarchies, rigid purchasing processes, and a resistance to change.
We have analyzed successful internationalization strategies of our clients. The ingredients for success are solid economic and business data, a tailored GTM plan, an aligned sales and marketing organization and deep understanding of your Ideal customer profile (ICP) and the right set of AI sales and marketing tools to execute efficiently.
The Go-to-Market Check identifies any critical gaps in 4 of your key areas to help you boost your market impact in 90 days.
Outsider Assessment
1. Competition Assessment 2. Digital footprint of your company 3. Industry and market dynamic
Insider Assessment
1. Positioning and Value Proposition 2. Messaging & Differentiation 3. Collaboration level between sales, marketing and product teams
Results
A benchmark GTM rating and 1-Page summary with actionable recommendations to start improve your Go-to-market plan. Today.
No strings attached
It's free of charge.
Be prepared
A market entry without a 360 validation is just wishful thinking and hoping for the golden goose by defining an ideal customer profile (ICP).
The Go-to-market check is a proven business method to validate and reduce the risk of failures and improve your chance for success in large markets. Most importantly the GTM Check provides you the focus and the clarity to grow.
Outside view
We put ourselves into your clients shoes and analyze your digital footprint and buyer experience with your company.
Interviews
We conduct interviews with your leaders, the sales, marketing and product team and 3 clients to gain a deep understanding of your challenges.
Market Insights
With proven business tools we analyse your market, the supply chain and bargaining power of suppliers and the dynamics in your target industry.
Impactful results
We provide you with hands-on results to implement yourself or we partner with you during 90 days and we launch a growth plan together.
Outside-in View
1. Competition Assessment 2. Digital footprint of your company 3. Industry and markt dynamic 4. Ecosystem Mapping 5. Interviews with Clients and/or Business Partners
Inside-out View
1. Positioning and Value Proposition 2. Ideal Customer Profile (ICP) and Buying Group 3. Messaging to influence ICP 4. Messaging to influence buying group and executive functions 5. Interviews with leaders and team 6. Collaboration between sales, marketing and product 7. Business Intelligence & AI Tool Readiness
Report
In the report we benchmark GTM readiness and provide you with a comprehensive, but actionable report to move the needle.
Action Plan 90 Days
A tailored 90-days action plan for your company to move needle with impact and focus.
Your Sparringpartner
Don't worry we don't leave you alone with the plan. We help you hands-on to implement the plan with your team.
Your investment
Book a call to understand your needs and assess if the program would fit to your company.